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14 Land Rover

Land Rover

Company: TATA Motors Ltd

Brand value: US$4,766 million

Headquarter city: Whitley, Coventry

Change since 2017: -8%

Industry: Cars

Year formed: 1948

Land Rover is a motoring brand that specialises in premium 4x4s and luxury sports utility vehicles. The vehicles have been developed for all-terrain driving, but with price tags at the top end of the category, are frequently the choice of affluent city dwellers. At the 2018 Geneva Motor Show, Land Rover revealed its new Range Rover SV Coupé; just 999 of the vehicles will be made, selling with a base price of £250,000. The vehicles will be assembled by hand to each buyer’s specifications. Customised door handles are among the options. Land Rover is now part of Jaguar Land Rover, the UK’s biggest car manufacturer, exporting to 136 markets. The brand prides itself on being “Innovative. Trusted. Pioneering”. Jaguar Land Rover has been testing self-driving technology, which now includes an emergency braking warning system. During the 2018 UK snowstorms, which caused widespread disruption to public transport and stranded many motorist, Land Rover ran an ad campaign showing that some car owners could still enjoy the conditions. In some overseas markets, the brand used augmented reality-enabled online banner ads to promote the new Land Rover Velar, allowing 360-degree viewing and the ability to book a test drive directly, resulting in far higher response times than for regular banners.

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