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34 ITV

ITV

Company: ITV Plc

Brand value: US$2,233 million

Headquarter city: London

Change since 2017: -10%        

Industry: Entertainment

Year formed: 1955

ITV is the oldest and largest commercial TV network in the UK, and is best known for the long-running soap opera Coronation Street, reality contests such as X Factor, and the respected ITV nightly News at Ten bulletin. ITV accounted for 47.6 percent of broadcast TV advertising revenue in the UK in 2017, and ITV Studios is the largest producer of commercial content in the country. Catch-up services are available via the ITV Hub+, a subscription video on demand offering; ITV Choice, an entertainment channel featuring ITV content, is available on demand in 100 countries, and via the Cirkus on-demand service in the Nordics and Germany. ITV has partnered with the BBC to launch a “best of British” video on demand subscription service called BritBox in the US and Canada. In the UK, ITV has been in the news itself over the arrest on suspicion of drink-driving of one of its stars, Ant McPartlin, co-presenter of the popular Saturday Night Takeaway. ITV is partnering with petrochemical company INEOS on a UK-wide campaign to encourage primary school children to complete a “Daily Mile”, taking 15 minutes a day out of the classroom to run with their classmates, improving health and concentration.

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