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49 Ocado

Ocado

Company: Ocado Group plc

Brand value: US$1,491 million

Headquarter city: Hatfield

Change since 2017: NEW ENTRY!

Industry: Retail

Year formed: 2000

Ocado is an online supermarket that delivers groceries direct to customers’ homes. It has over 580,000 active customers, and aims to provide excellent service, an extensive range and competitive prices. The range features an extensive selection of Waitrose products, and Ocado is seen as a premium brand in the supermarket category, but its delivery vans often feature the message: “Quality groceries that won’t cost the earth”. As well as developing its grocery offering, Ocado is building its reputation for advanced technology. Search results on its website are highly personalised, and the brand’s vision is to ultimately provide a different site to every visitor. Ocado’s technology is the subject of a recent deal with US grocery chain Kroger. Under the agreement, Kroger will be the only US supermarket chain to use Ocado’s tech tools.

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