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52 Nationwide

Nationwide

Company: Nationwide Building Society

Brand value: US$1,369 million

Headquarter city: Swindon

Industry: Banks (including building societies)

Year formed: 1846

Nationwide is the UK’s second-largest mortgage provider, as well as providing savings accounts, current accounts, credit cards, ISAs and personal loans. This year, the brand launched a TV ad featuring comedy sisters Flo and Joan singing a humorous song about family bonds, which became the most popular UK video ad on YouTube in January. Nationwide serves 15 million customers through around 700 branches.

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