Company: Paddy Power Betfair
Brand value: US$1,214 million
Headquarter city: London and Dublin
Year formed: 2000
Betfair is an online gambling service, with a focus on mobile-phone users looking to bet on sporting events. It positions itself as an innovator in the sector, with recent developments including the ability for customers to “lock in their chosen profit” through its Auto Cash Out service. Betfair’s new 2018 mobile app, called “Bet Against”, enables people to bet against selected outcomes in football and place a “lay bet”.