Company: John Lewis Partnership
Brand value: US$1,179 million
Headquarter city: London
Year formed: 1864
John Lewis is a department store and omni-channel retailer that’s now over 150 years old. Its Christmas advertising campaigns, such as 2017’s “Moz the Monster”, are well known for their emotive storytelling. John Lewis’s most recent in-store summer campaign, “National Treasures”, celebrated quintessentially British summers by having life-size cut-outs of 220 diverse characters created by artist Paul Thurlby, decorate John Lewis stores across the country.