We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

57 Waitrose

Waitrose

Company: John Lewis Plc

Brand value: US$1,101 million

Headquarter city: Bracknell        

Industry: Retail

Year formed: 1904

Waitrose is an upmarket supermarket chain with more than 350 stores across the UK. The brand positions itself as a champion of British produce and encourages sustainable, healthy living. In 2018, the brand launched its “Beautifully Simple” campaign, encouraging people to use quality ingredients to make delicious everyday meals. Recipes using only seven ingredients were showcased, with the tagline “Great food is simple when you start with the best”.

 

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...