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62 Reebok

Reebok

Company: Adidas AG

Brand value: US$987 million

Headquarter city: Boston, United States

Industry: Apparel

Year formed: 1958

Reebok is a global athletic apparel and footwear brand that has operated as a subsidiary of Adidas since 2005. Its recent campaign, “Be More Human”, featured ultra-fit consumers, rather than celebrities, to celebrate the drive and determination of everyday athletes in their pursuit of sport and fitness. Reebok’s #PerfectNever campaign, which promotes women in sport, featured model Gigi Hadid and pro wrestler Ronda Rousey.

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