Company: Adidas AG
Brand value: US$987 million
Headquarter city: Boston, United States
Year formed: 1958
Reebok is a global athletic apparel and footwear brand that has operated as a subsidiary of Adidas since 2005. Its recent campaign, “Be More Human”, featured ultra-fit consumers, rather than celebrities, to celebrate the drive and determination of everyday athletes in their pursuit of sport and fitness. Reebok’s #PerfectNever campaign, which promotes women in sport, featured model Gigi Hadid and pro wrestler Ronda Rousey.