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63 Innocent

Innocent

Company: The Coca-Cola Company

Brand value: US$972 million

Headquarter city: London

Industry: Soft Drinks

Year formed: ‎1999

Innocent, which first began selling smoothies at music festivals, is a soft drinks brand whose fruit and vegetable juice-based products are sold in supermarkets across the UK. Its brand promise “Tastes good, does good” connects with its promotion of a healthy lifestyle. Innocent’s 2018 campaign “On the Bright Side” encourages consumers to try its range of Super Smoothies to get an extra boost of natural energy. Innocent’s commitment to sustainability saw the brand help found the UK Plastic Pact, an initiative to reduce plastic waste.

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