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72 Littlewoods

Littlewoods

Company: Shop Direct Group Ltd

Brand value: US$697 million

Headquarter city: Liverpool

Industry: Retail

Year formed: 1923

Littlewoods is an online retail company which was first formed as a mail order service over 90 years ago. In the past, singer and pianist Myleene Klass has endorsed the brand, but recently Littlewoods has released its SS18 collection with The Saturdays’ singer Mollie King as celebrity model. The brand’s 2017 Christmas campaign used the slogan “Own it!”, to encourage shoppers to spread the cost of seasonal shopping, interest-free, with its online Buy Now Pay Later service.

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