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75 Superdry

Superdry

Company: Superdry plc

Brand value: US$660 million

Headquarter city: Cheltenham

Industry: Apparel

Year formed: 2003

Superdry is a clothing brand that sets out to fuse British style with vintage Americana and Japanese-inspired graphics. Its fast-paced 2017 campaign “The Night is Young” aimed to re-engage with millennial consumers, with online video showing groups of people having spontaneous fun. Superdry has 139 owned stores across the UK and mainland Europe, and its online store, Superdry.com, sells to over 100 countries worldwide, operating from 21 international websites.

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