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9 Barclays

Barclays

Company: Barclays plc

Brand value: US$6,280 million

Headquarter city: London

Change since 2017: -7%

Industry: Banks

Year formed: 1690

Barclays UK is a personal and business banking brand with about 1,200 branches across the country, serving 24 million retail customers and almost one million business banking clients. Barclays International is the global arm of the operation, which offers private and corporate banking and investment in over 50 countries. The bank reported losses of £1.9 billion for 2017, largely as a result of one-off tax reforms in the US and the sale of its African operations. In March 2018, Barclays became the first UK bank to obtain High Court approval for its ring-fencing plan, under which it will separate its day-to-day UK operations into a new bank called Barclays Bank UK Plc, which will operate alongside but separately from Barclays Plc. The move is part of industry-wide efforts to strengthen the country’s financial system following the 2008 banking crisis. Barclays promises “to help people achieve their ambitions in the right way”. Barclays has been a leader in innovation, launching the UK’s first credit card in 1966 (still called the Barclaycard) and the world’s first cash machine a year later. Recent advertising has focused on showing how easily people can be deceived by online fraudsters, and advising them how to protect themselves. The campaign is linked to its “Let’s go forward” cross-platform marketing campaign which highlights how Barclays can help people from all backgrounds, particularly young people, achieve their goals across different aspects of their lives. In 2018, Barclays have been celebrating 60 years since they appointed Britain’s first ever female bank manager to one of their London branches.

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