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ACE

ACE

Company: Ace Hardware Indonesia Tbk PT

Brand Value: US$478 million

Year on Year Change: 14%

Headquarters: Jakarta

Category: Retail

Year Formed: 1995

Ace Hardware is a home improvement and lifestyle retailer that aims to be “the helpful place”. The chain has been expanding apace, and has over 170 branches across Indonesia. Some of the new stores are in a new, compact format called Ace Xpress, which offers a smaller range of basic products and homeware items. To mark the opening of the 150th Ace outlet last year, in Pekanbaru, the brand offered a special celebratory cashback voucher for Ace Rewards members to celebrate the moment. They also conducted the “Berbagi Cahaya Untuk Negeri” (Sharing Light for the Country) program in which they replaced 15,000 lightbulbs with Krisbow LED energy-saving bulbs.

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