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Air Canada

Air Canada

Parent Company: Air Canada

Brand Value: $1,146 million

Headquarter City: Montreal

Industry: Airlines

Year Formed: 1937

With its vast distances and dispersed population, air travel has long been an important part of life in Canada. With 30,000 employees, Air Canada holds the distinction of being the largest carrier both inside Canada and in the international market to and from the country. It carries nearly 51 million passengers every year to 220 destinations on six continents. The brand began life as Trans-Canada Air lines in 1937, though its initial flight ironically was a transborder one between Vancouver and Seattle. By 1964, it had become Canada’s national airline and changed its name to Air Canada. The brand was fully privatized in 1989 and became a founding member of the Star Alliance in 1997. Thanks to fuel prices and global instability, times are challenging for airlines, yet Air Canada has nonetheless achieved nine consecutive years of revenue growth.

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