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ALDI

ALDI

Company: Aldi
Brand Value: US$14,613 million
Change since 2018: 13%
Headquarters:
Essen (Aldi Nord) and Mülheim (Aldi Süd)
Category: Retail
Year formed: 1913

Aldi is one of the world’s original discount supermarkets and has been a leader in taking the concept beyond Germany to the rest of the world. While consumers know the brand simply as Aldi, the business is divided into Aldi Nord and Aldi Süd, run separately but each offering everyday essentials at low prices. There are more than 10,000 Aldi stores around the world. In the past year, Aldi has launched a mission to combat wasteful packaging. It aims to reduce by 30 percent the packaging used for private label products by 2025, and ensure all private label packaging is recyclable by 2022. Aldi has also launched its own animal welfare brand, “Fair & Gut”, offering selected fresh meat products that have been produced according to strict rules on animal husbandry. Aldi Süd in 2018 launched an advertising campaign aimed at potential employees, with the tagline “For me. For us. For tomorrow.”

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