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Amazon

Amazon

Company: Amazon.com Inc.

Brand Value: $334,646 Million

Headquarters: Seattle, WA

Year on Year Change: 20%

Category: Retail

Year formed: 1994

Amazon is the largest Internet-based retailer in the world by total sales volume, as well as a growing cloud infrastructure and consumer electronics brand. It is the third most visited in the United States and 12th most in the world. Amazon uses its vast amount of data on shopping behaviors and purchasing history to target segments at an individual level and continually innovate new offers, formats and experiences, allowing it to quickly build affinity and convert visitors into long-term, high value customers. In recent years, it seen growth across all of its businesses led most often by its Amazon Prime service, which offers free two-day delivery and a growing list of benefits including its popular Prime Video service that features one-of-a-kind content in a wide range of categories. Given all this, it’s not surprising that it grew its Brand Value by an astonishing 20 percent in 2019.

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