li:before{content:"o "}ul.lst-kix_list_1-0{list-style-type:none}.lst-kix_list_1- BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 people every year in up to 400 studies around the world"> brandZ | Report - Germany
We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

AUDI

AUDI

Company: Volkswagen AG

Brand value: US$8,819 million

Change since 2018: 3%

Headquarter city: Ingolstadt

Category: Cars

Year formed: 1909

Audi is among Europe’s most premium carmakers, known for the linked rings of its logo, and its promise of “Vorsprung durch Technik”, or being ahead through technology. The Audi range extends from compact models to sports cars, family sedans and SUVs, though the model portfolio is being reviewed in light of what the company describes as radical upheaval in the automotive industry. Under its Strategy 2025, Audi is focusing on the impact of digitalization, sustainability and urbanization, with the intention of revolutionizing mobility. Audi acquired the online car-sharing platform Silvercar in 2017. Several core Audi model series are under review and the successful Q family of SUVs is being extended in 2019. Three new electric models are due to launch by 2020, and the brand will gradually electrify its other core models. The new RSQ e-tron electric supercar concept will feature in the upcoming animated movie “Spies in Disguise”. Audi supports local and international sports, primarily winter sports, football, sailing and golf.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...