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Bank of America

Bank of America

Company: Bank of America Corp.

Brand Value: $15,177 Million

Headquarters: Charlotte, NC

Year on Year Change: -18%

Category: Banks

Year Formed: 1904

Few companies have so dramatic a beginning as Bank of America, one of whose forebears was among the only San Francisco banks to survive the 1906 earthquake. Today, it is a large, multinational financial institution, with a presence in all 50 states, as well as 35 countries. It serves roughly 66 million clients through 4,300 stores and approximately 16,300 ATMs. Digitally, it has 36 million active users, including 26 million mobile users. From a marketing standpoint, the brand positions itself as making its clients financial lives better, something it highlights through the question “What would you like the power to do?”

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