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BMW

BMW

Company: BMW

Brand value: US$25,217 million

Change since 2018: 2%

Headquarter city: Munich, Germany

Category: Cars

Year formed: 1916

BMW is one of Germany’s best-known premium carmakers, renowned for combining design and technology for “Sheer driving pleasure”, or “Freude am Fahren”. BMW’s range of passenger cars runs from the compact BMW 1 Series through to family sized saloons and the X Series SUVs, as well as the sporty M and Z4 models, and a growing range of electric cars, sold under the BMW i banner. BMW is sold around the world, through glamorous flagship stores and more traditional dealerships. The brand’s focus on the experience of the driver sets it apart from other high-end automotive names; while many other marques in this category are seen as serious, BMW positions itself as offering premium quality alongside a fun experience. The distinctive roar of a BMW engine is just one example of this in action. As BMW positions itself for a new future of mobility, it has launched the ACES strategy, focusing on Autonomous Driving, Connected Mobility, Electric Driving and Shared Services.

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