Company: Bank Negara Indonesia Persero Tbk PT
Brand Value: US$2,136 million
Year on Year Change: -4%
Year Formed: 1946
BNI (Bank Negara Indonesia) offers financial services ranging from retail and SME banking, to credit and banking facilities for major government projects. The bank was one of the 2018 Asian Games sponsors, and calls itself the “Pride of the Nation”. BNI has almost 1,900 branches across Indonesia, and about 17,000 ATMs, but is increasingly focused on digital banking. The number of customers using its branchless banking option, Agen46, grew by 72 percent in 2018, while the number of mobile banking customers rose 173 percent. In the past year, BNI has launched Yap! (Your All Payment) – an electronic money or mobile payment app, as well as providing access to cash, credit and debit services, and the BNI electronic money service UnikQu. The bank’s communications tend to be a blend of information and aspiration, using subtle humor to talk to young customers. The brand also sponsors the Java Jazz Local Music Festival.