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bofrost*

bofrost*

Company: Bofrost* Dienstleistungs GmbH & Co. KG

Brand value: US$1,411 million

Change since 2018: NEW ENTRY!

Headquarter city: Straelen

Category: Food & Dairy

Year formed: 1966

bofrost* has grown from a delivery service begun with just one converted VW bus into Europe's largest direct seller of frozen food, operating in 13 countries. bofrost* offers householders frozen pastries, vegetables, pizzas, seafood and ice-cream, delivered to their door by the now-famous friendly salesperson and driver, widely known as “the Bofrost Mann” (or woman). This closeness to consumers has helped bofrost* – and its competitors in the home-delivery sector – to grow in recent years, as direct feedback from consumers helps inform new ranges and flavors. bofrost* has about 70 percent of the market in Germany, with a network of 115 branches supplying 2.5 million homes with almost 3,000 special deep-freeze vehicles. The brand has a focus on supporting social responsibility programs that help children. The brand recently ran a campaign inviting people to share images online of tasty meals and dining togetherness, and promised to donate one Euro to charity for every photo shared. It also ran an employer branding campaign with the tagline “Here comes your bofrost* moment".

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