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Burger King

Burger King

Company: Restaurant Brands International Inc.

Brand Value: $7,280 Million

Headquarters: Miami Dade County, FL

Year on Year Change: 10%

Category: Fast Food

Year Formed: 1953

As the second-largest international hamburger chain, Burger King welcomes more than 11 million guests per day around the world. The brand’s primary point of distinction in the United States is a diverse menu that includes burgers, french fries, sodas and milkshakes as well as less common items such as onion rings, veggie burgers, and chicken fries. It also focuses on taste, grilling its burgers to order and customizing its sandwiches to individual preferences. It has seen strong recent performance, which it attributes to its “barbell” strategy of offering low priced menu items for everyday customers and premium selections, such as chicken parmesan sandwiches, for customers who want a more premium product.

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