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CAPITEC

CAPITEC

Parent Company: Capitec Bank Holdings Ltd

Brand Value: $846 Mil.

Headquarter City: Stellenbosch

Year on Year Change: 11 percent

Industry: Banks

Year Formed: 2001

With roughly 840 branches and 4,645 ATMs, Capitec Bank is one of South Africa’s largest retail banks. More than many other South African banks, the brand has readily embraced technology to deliver its services. Over 2.2 million of its clients use its mobile app, while the brand is also expanding its physical footprint in the country. In its communications, Capitec focuses on its purpose, emphasizing its commitment to enabling its clients to improve their financial lives. It also speaks to its simplified offerings, lower cost technology, extended access in both the virtual and real world, and personalized service for all its clients. Capitec is growing its brand value thanks to its high level of customer loyalty, rapid expansion of its client base, and funeral insurance partnership with Sanlam, which sold 500,000 policies in just 9 months.

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