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Carrefour

Carrefour

Company: Carrefour S.A.

Brand Value: US$ 6,100 million

Change since 2018: -11%

Headquarter City: Boulogne-Billancourt

Category: Retail

Year Formed: 1959

Carrefour is a global retailer with more than 12,300 stores and e-commerce sites across Europe, Asia and Latin America. It has more than 5,600 stores in France in a range of formats, including hypermarkets, supermarkets, convenience stores and cash-and-carry outlets. Carrefour has been increasing its investment in online retailing over the past two years, and this year has announced a partnership with Google on a new grocery shopping experience. This will launch in early 2019 using the Google Assistant, Google Home smart speakers, and Google shopping. In its communications, Carrefour encourages consumers to be positive, and to do more with less – reducing waste without compromising on taste or quality. The group has launched Act for Food, a world program to help its customers and employees eat better at affordable prices. Carrefour also now guarantees that Carrefour Bio products are all 100 percent French organic, and it has banned 100 controversial substances from all Carrefour food products.

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