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Carte D'Or

Carte D’Or

Company: Unilever

Brand Value: US$931 million

Change since 2018: NEW ENTRY!

Headquarter City: Rueil Malmaison

Category: Food & Dairy

Year Formed: 1978

Carte D'Or is a dessert ice cream brand available in over 25 varieties. It is available in nine countries, and is known as Cremissimo in several of these markets. With the tagline “Once you’ve got Carte D’Or, you’ve got dessert”, the brand positions itself as the brand of high-end frozen desserts. In 2014, a range of pastry-based products inspired by classic French desserts was launched, including profiteroles, crème brûlée and lemon meringue pie. In 2016 and 2017, a new advertising campaign featuring a symphony of ingredients included in these desserts was aired. A new organic range launched in 2018. Summer promotional activity has included the opening of a Maison Carte ’Or pop-up store in Paris. Launched in collaboration with award-winning pastry chef Yannick Tranchant, it offered a fresh take on traditional French pastries, all featuring a contemporary twist thanks to the inclusion of Carte D’Or ice-cream.

 

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