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Castle

Parent Company: Anheuser-Busch InBev SA/NV

Brand Value: $3,172 Mil.

Headquarter City: Johannesburg

Industry: Beer

Year Formed: 1895

Ranked fourth overall in the BrandZ Top 30 South Africa brands and the country’s top beer brand, Castle is often described as South Africa’s national beer. Castle Lager launched during the Johannesburg gold rush of 1886. After the popularity it achieved amongst prospectors, South African Breweries (SAB) was founded in 1895 to expand its presence and produce other brands. In 1897 SAB became the first industrial IPO on the Johannesburg Stock Exchange. Over the next 100 years SAB grew into a regional powerhouse and in 1999 SAB acquired North America’s Miller Beer company to become SABMiller. In 2016 SABMiller was acquired by Anheuser-Busch InBev and merged into the world’s largest beer company. Over its long history, Castle grew into the country’s most popular beer brand and today is brewed in nine countries and sold in over forty. In 2000, the Brewing Industry International Awards bestowed on Castle the coveted “World’s Best Bottled Lager” for the exemplary taste unchanged in over a century; a testament to the longevity of quality ingredients and a deep connection with South African history, sports and social connectedness. The brand slogan, “It all comes together with a Castle” is well known by South Africans. Castle’s solid brand contribution scores are a major component of its high ranking.