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Chinese Brand Builders

Innovation fuels global expansion for China’s leading brand builders



 
  • BrandZ Top 50 Chinese Global Brand Builders 2018 Report reveals how ‘Created in China’ goods and services now represent innovation, quality and value
  • Innovation is ‘in the DNA’ of China’s Global Brand Builders
  • Consumer electronics dominate category rankings – Top 5 brands in 2018 include; Lenovo, Huawei, Alibaba, Xiaomi and Air China
  • Powering on – 22 of the 30 brands ranked in 2017 increased their Brand Power rating
  • China’s patriotic call to ‘go global’ receives backing from state-owned brands, including banks and payments networks, airlines, and oil & gas industries

 

PRESS RELEASE: BrandZ™ Chinese Global Brand Builders 2018 

FLIPBOOK: BrandZ™ Chinese Global Brand Builders 2018 


DOWNLOAD: BrandZ™ Chinese Global Brand Builders 2018 Reports

 

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