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Cisco

Cisco

Company: Cisco Systems Inc.

Brand Value: $30,188 Million

Headquarters: San Jose, CA

Year on Year Change: 31%

Category: Technology

Year formed: 1984

Cisco is a provider of networking and telecommunications equipment and services. Founded in 1984, it is strongly associated with San Francisco, with a name that is a shortened form of the city’s and a logo inspired by the Golden Gate Bridge. During the dot-com era, Cisco rode a wave of demand to briefly become the world’s most valuable company. Currently, it is transitioning to software and subscription-based services to create recurring revenue, but still generates a substantial percentage of its revenue from its core networking offering. So much of the Internet’s traffic runs on Cisco technology that the company also publishes reports and forecasts on worldwide data usage.

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