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Clarins

Clarins

Company: Clarins Group

Brand Value: US$ 1,140 million

Change since 2018: 3%

Headquarter City: Paris

Category: Personal Care

Year Formed:1954

Clarins is a premium beauty brand that is instantly recognizable by its distinctive white and red packaging. Its Double Serum is the most famous of its skincare products, and the Clarins range extends from skin to makeup, fragrance and men’s. In the past year, Clarins has opened new stores in Lyon and Lille offering spa services, “care cabins” and makeup testing spaces. It also launched an immersive brand experience at a new pop-up store (from May 18-30) in the Marais in Paris, showcasing its expertise and the effectiveness of its ingredients through films, workshops and treatment zones, all in color-coded areas for the most Instagrammable experiences. The link between beauty and food was highlighted through a Clarins partnership with rock-and-roll pastry chef Christophe Michalak; together they offered beautiful salads and quiches from the Healthy Truck Clarins, serving lunch in Neuilly-sur-Seine and in the 17th arrondissement of Paris. And the new face of ClarinsMen has been unveiled as Fabrice Amedeo, a journalist, father and solo round-the-world yachtsman.

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