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Company Profile - Liqourland

Parent Company: Wesfarmers Limited

Brand Value: $354 Mil.

Headquarter City: Hawthorn East, Victoria

Industry: Retail

Year Formed: 1981

Liquorland is one of the country’s largest alcohol stores. Since its acquisition by Coles in 1981, the company has grown its chain to over 700 stores across the country selling wines, beers, ciders, premixed drinks and other alcoholic beverages at highly attractive prices relative to the other larger competitors. Its private label sourcing from local wine-producers is exemplary, yielding highly prestigious wins at some of the best wine competitions in Australia over the last few years. Generally, Liquorland stores are located near Coles stores. However, in Queensland, due to regulation preventing liquor stores to be located near grocery/supermarkets, it operates the Spirit Hotel chain of 89 hotels where it offers its broad range of products.