Company: Carnival Corporation & Plc
Brand value: US$1,591 million
Change since 2018: -15%
Headquarter city: Genoa
Year formed: 1854
Costa Crociere operates 15 cruise ships providing holidays in the Mediterranean, Northern Europe, the Caribbean, the Indian Ocean, the Middle East, South East Asia and South America. It is the only international cruise line operating under an Italian flag, and as one of the oldest cruise brands in the market, it is well known at home and abroad. Communications focus on the on-board experience, particularly dining and entertainment, in a light-hearted way. Chef Barbieri from TV’s Masterchef features in ads, and singer Shakira and actress Penelope Cruz have helped promote on-board entertainment in the “Benvenuto alla Felicita” (Welcome to Happiness) campaign, which has been running since 2016. Costa Crociere is part of Carnival Corporation.