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Crown Royal

Crown Royal

Parent Company: Diageo Plc

Brand Value: $1,252 million

Headquarter City: Winnipeg / Gimli

Industry: Alcohol

Year Formed: 1939

With probably the most dramatic origin story of a top Canadian brand, Crown Royal was created to commemorate the arrival of King George VI and Queen Elizabeth when they became the first reigning monarchs to visit Canada. According to legend, after trying out more than 600 blends, distiller Seagrams bottled its smooth product in a cut glass decanter with its iconic purple bag and delivered ten cases of the whisky to the royal train. Today, Crown Royal is still distilled on the shores of Lake Winnipeg from overwhelmingly Canadian-sourced ingredients. It is also easily the most popular Canadian whiskey in the world.

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