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Dior

Dior

Company: Christian Dior Group

Brand Value: US$ 4,393 million

Change since 2018: 58%

Headquarter City: Paris

Category: Luxury

Year Formed: 1946

The Dior name represents elegance and timeless femininity in the design of clothing, cosmetics, leather goods, jewelry and watches. Perfume and cosmetics are the main drivers of revenue for the brand, particularly lipsticks, though Dior is promoting its fine jewelry in overseas markets, especially China, where it is opening jewelry-exclusive stores and promoting its floral ring designs as engagement rings. In 2018, reinforced the links between its cosmetics and the fashion industry with the launch of the Dior Backstage range – a selection of products designed by Dior makeup artists to help consumers create runway looks. The range began with Lipglow Backstage lip products and was extended to include foundation later in the year. It has a lower price point and is therefore more widely accessible than regular Dior cosmetics. Dior has linked with artist and model Sasha Pivovarova on its campaign to highlight the under-representation of women in the history of art, part of a broader, long-running effort to promote feminism.

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