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DISCOVERY

DISCOVERY

Parent Company: Discovery Ltd.

Brand Value: $1,635 Mil.

Headquarter City: Johannesburg

Year on Year Change: -4 percent

Industry: Insurance

Year Formed: 1992

Discovery is one of South Africa’s largest insurers, offering vehicle, home, life, medical, and disability coverage to clients in South Africa and around the world. A relatively new entrant in the market, the brand was founded in 1992 and first listed on the JSE in 1999. Discovery distinguishes itself by its Vitality Shared-Value Insurance Model, which rewards its clients for taking steps to live safer and healthier lives. For example, the brand offers a 15 percent discount to those who run twice a week. As a result, it reports that its customers have 28 percent lower hospital costs and 10 percent better driving scores.

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