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Dollarama

Dollarama

Parent Company: Dollarama Inc.

Brand Value: $1,591 million

Headquarter City: Montreal

Industry: Retail

Year Formed: 1992

Dollarama is a value retailer founded in 1992 by third generation retailer Larry Rossy. Value retail is a popular category in the Americas, where smaller stores offer a range of grocery and non-grocery items typically at fixed price points (in Dollarama’s case, these range from $.82 to $4.00). Like most dollar stores, Dollarama offers a broad range of food, general merchandise, white label goods, and seasonal items, generally at an excellent value. It currently operates 1,225 stores across Canada, generating revenues of $3.5 billion over the last year. The brand also added a new online store in 2019, which differs from its physical counterpart by selling in bulk.

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