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eBay

eBay

Company: eBay Inc.

Brand Value: $11,724 Million

Headquarters: San Jose, CA

Year on Year Change: -9%

Category: Retail

Year Formed: 1995

eBay is an online B2B and B2C auction and ecommerce platform. Based in San Jose, CA, it enables users to buy and sell nearly any kind of good or service that fits within its wide guidelines. Because of the broadness of its offering, it’s nearly impossible to group eBay customers into any demographic group or geographic area. Young, old, urban, and rural customers all use the site and for every imaginable kind of transaction, some of the more outlandish of which occasional make the news. eBay has recently parted ways with its longtime payments partner, PayPal, enabling it to be more price competitive with rival Amazon.  

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