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EE

EE

Company: BT Group plc

Brand value: US$2,574 million

Change since 2018: 15%

Headquarter city: Hatfield

Industry: Telecom Providers

Year formed: 2010

EE is the UK’s biggest 4G mobile phone network, and is leading the rollout of 5G ahead of its rivals. It plans to launch in London, Edinburgh, Cardiff, Belfast, Birmingham and Manchester, then rollout to 10 more cities throughout 2019. EE also offers fibre home broadband and access to television content through its EE TV service. The brand has been the technology partner of the Glastonbury Festival for the past five years, and this year sponsored the event again, trialling 5G mobile technology at the Worthy Farm festival site, making Glastonbury the UK’s first 5G-connected festival. The brand’s communications also help it stand out in a crowded market, and have for several years featured actor Kevin Bacon. In the latest campaign, celebrating the EE mobile network being named the country’s best for the fifth year running, Bacon and a friend compete in a game of squash. The friend’s game gradually improves as Bacon tells his opponent about EE’s winning qualities – and she beats him. EE provides more than 31 million connections across its mobile, fixed and wholesale networks. 

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