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Embracing tech to drive business growth

Agni Isa

Head of Marketing Technology

Mirum Jakarta

Agni.Isa@mirumagency.com

Embracing tech to drive business growth

Marketing divisions in most organizations are not used to investing in technology. Traditionally they have left it to IT departments, with brand managers having little knowledge of how technology can help them deliver better experiences. This limited understanding is now a gap that threatens to hurt their businesses.

Consumers today expect brands to know them, give them what they want, when they want it. If they don’t get this kind of service, they are disappointed. To deliver this, brands must first listen to their consumers, then design meaningful interactions at each stage of their journey. Doing this at scale seems like an impossible task.

Marketing technologies such as content management systems, site optimization, cross-channel campaign orchestration, customer data platforms and data management platforms help marketers optimize the customer experience at scale, while driving greater effectiveness with a decrease in spend.

Marketers, it’s time to embrace technology, or risk being last across the finish line.