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Fendi

Fendi

Company: LVMH Moet Hennessy Louis Vuitton SE

Brand value: US$1,881 million

Change since 2018: 22%

Headquarter city: Rome

Category: Luxury

Year formed: 1925

Fendi is a luxury fashion house whose specialties include fur, ready-to-wear clothing, leather bags and accessories, shoes, fragrances, eyewear and timepieces. It is best known for its use of fur and for its iconic Baguette and Peekaboo handbags, and its goods are sold through more than 240 stores worldwide. The business is still based in Rome, where it began nearly a century ago, and the brand has donated more than €2 million towards the restoration of the world-famous Trevi Fountain in the heart of the city. It has also signed a partnership with the Galleria Borghese to support the museum's exhibitions. Fendi’s latest Fall 2018 advertising campaign stresses both simplicity and the powerful, bold personality of a Fendi woman. Captured by the house’s creative director, Karl Lagerfeld, the images feature supermodels Adwoa Aboah, Abbey Lee, and Gigi Hadid. The brand describes the campaign as paying homage to Fendi’s innovation, modernity, energy, and inspiration to today’s powerful women.

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