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FERRARI

FERRARI

Company: Ferrari NV

Brand value: US$4,752 million

Change since 2018: 36%

Headquarter city: Maranello

Category: Cars

Year formed: 1947

Ferrari has become a global sports car brand synonymous with style, speed, luxury and the color red. It is one of the most successful Formula 1 teams in history; Ferrari has won the highest number of world championships for drivers and constructors. Ferrari has announced a new strategy since the death of Sergio Marchionne and the appointment of new CEO Louis Camilleri. There will be a significant increase in the average price of vehicles, and 15 new models are due to launch by 2022 in four key categories: sports cars, Gran Turismo, Special Series and Icon. The broader range is designed to satisfy both existing buyers of Ferrari as well as bring in new fans. The first Ferrari SUV, called Purosangue (pure blood) is also on the way, and 60 percent of all Ferraris will by hybrid by 2022, including all sports cars.