Parent Company: FirstRand Limited
Brand Value: $3,464 Mil.
Headquarter City: Johannesburg
Year on Year Change: -6 percent
Year Formed: 1838
First National Bank (FNB) traces its roots to the oldest bank in South Africa, the Eastern Province Bank, which was founded to finance an early wool export boom. Today, the brand represents the commercial and retail banking segments of FirstRand Limited, and with 7.2 million customers, it sits firmly in the ranks of the country’s Big Four banks. FNB has recently emphasized innovation and outreach to younger customers, resulting in many awards for its mobile and online banking portals. Among its many innovative strategies, it has partnered with Selpal, a technology startup that provides devices that connect informal traders in townships with FMCG brands. While FNB’s brand value fell slightly due to the weakness of the rand, its revenue is growing smartly in its local currency.