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Great-West Life

Great-West Life

Parent Company: Great-West Lifeco Inc.

Brand Value: $1,186 million

Headquarter City: Winnipeg

Industry: Insurance

Year Formed: 1891

Great-West Life is a soon-to-be defunct insurance brand, as its parent company has decided to combine it, Canada Life, and London Life under the Canada Life brand.[1] The combined entity will consolidate 13 million customers in Canada, offering life insurance, health insurance, investment, retirement savings and reinsurance.[2] The brand will also have a large presence in Europe. Look for it in next year’s report under its new name, likely with a larger financial contribution to its brand value and a higher ranking.


[1] https://www.benefitscanada.com/news/great-west-life-london-life-canada-life-to-combine-into-one-company-128110 

[2] https://www.greatwestlife.com/content/dam/gwl/documents/Corporate/2019/great-west-life-annual-report-2018.pdf 

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