Parent Company: Anheuser-Busch InBev SA/NV
Brand Value: $1,047 Mil.
Headquarter City: Johannesburg
Year on Year Change: -7 percent
Year Formed: 1975
Hansa Pilsener is one of only two beer brands (Castle is the other) ranked in the Top 30 this year. South African Breweries launched the brand in 1975 to “refresh the nation like never before.” Differentiating itself as a pilsner that is more refreshing with a lower alcohol content than other beers, the brand tends to emphasize fun, friendship, and social bonds. Its online presence strongly reinforces the heritage of the brand, showcasing its many memorable taglines since its inception including, “The one that refreshes,” “Refreshingly different,” and “Refresh your soul.” The past year has been quiet for Hansa, though it did turn heads by launching a “unisex” beer brand called Hansa Golden Crisp, which also has a lower alcohol content.