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HansaPilsner

Parent Company: Anheuser-Busch InBev SA/NV

Brand Value: $1,121 Mil.

Headquarter City: Johannesburg

Industry: Beer

Year Formed: 1975

Hansa Pilsener is one of only two beer brands (Castle is the other) ranked in the BrandZ Top 30 South African brands. In 1975, the South African Breweries launched Hansa Pilsener to “refresh the nation like never before.” Differentiating itself as a Pilsener that is more refreshing with a lower alcohol content than other beers, the Hansa Pilsener message emphasized friendship and social bonds and the rewarding of oneself by having fun. Their online presence strongly reinforces the heritage of the brand showcasing its slogans since its inception from “The one that refreshes” to “Refreshingly different”, to its 30th anniversary slogan, “Refresh your soul” and finally to its current “Special inside out”.

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