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Hi-Fi

JB Hi-Fi

Company: JB Hi-Fi Limited

Brand value: US$447 million

Change since 2018: -11%

Headquarter city: Melbourne

Industry: Retail

Year formed: 1974

JB Hi-Fi is Australia’s largest electronics retailer. It has grown from a single store into a national chain of 184 outlets, with a further 15 in New Zealand. JB also has a strong online presence, and in 2018 was reported to be the country’s most-visited e-commerce site by users of desktop computers. The business has been growing despite the pressure faced by many bricks-and-mortar retailers, reporting a 35 percent boost to profits in 2018 thanks to rising sales and a full-year contribution to profits from The Good Guys, a domestic appliance specialist acquired in 2016. JB has announced it is saving AU$8 million per year on recruitment and staff training thanks to its workplace giving program, which has lifted employee engagement and retention. In the past year, JB has launched its own SIM-only mobile phone plans, which run on Telstra’s networks. The brand is active on Twitter, and has become an official partner of the Melbourne eSports Open in a three-year deal.

 

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