We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

HypoVereinsbank

HypoVereinsbank

Company: UniCredit Bank AG
Brand value: US$981 million
Change since 2018: -2%
Headquarter city: Munich
Category: Banks
Year formed:  1998


HypoVereinsbank is one of the leading privately-owned banks in Germany and part of the pan-European Banking Group (UniCredit), offering a broad range of products for private clients, SMEs and institutional investors. It has over 550 branches in Germany, as well as e-banking options including a mobile banking app. While the brand resulted from a merger in 1998, parts of the business date back to the late 18
th century. The brand’s focus is on its long history of developing savings products, and linking Germany and Europe to the rest of the world. HVB was not advertising at the time this report was produced, through it has high visibility through its sponsorship of the UEFA Champions League and FC Bayern München. The brand is a strong promoter of culture and the arts, sponsoring music festivals, individual young artists, and hosting Munich’s annual UniCredit Festival Night. HVB also has an extensive art collection, with 14,000 pieces distributed among 400 offices.

IF YOU LIKE THIS THEN YOU WILL LIKE THESE...