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Knorr

Knorr

Company: Unilever Plc

Brand value: US$4,688 million

Change since 2018: 4%

Headquarter city: Heilbronn

Category: Food and Dairy

Year formed: 1838

Knorr is a global food brand best known for its mealmaker products, pasta sauces, soups and bouillons, promising to help make it easy to cook tasty meals. It regularly launches new products and flavors to maintain consumer interest, and in recent years has been gradually building up its popular “Naturally Tasty” line, which launched in 2015 with mealmaker variants and now extends to over 20 mealmakers, plus salad dressings, soups, sauces and ketchup. Recent communications for the range have the tagline “100% natural ingredients. Delicious!”. In 2018, Knorr Mein Würzgeheimnis (spices) was added to the Knorr range, underlining the brand’s flavour expertise. Sustainability is an increasingly important part of the Knorr brand strategy; taglines in use across the range include “Taste with a good feeling”, “Cooking with passion”, “Taste with a good feeling” and “Taste the world”.

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