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Ladbrokes

Ladbrokes

Company: GVC Holdings

Brand value: US$670 million

Change since 2018: -6%

Headquarter city: London

Category: Gambling

Year formed: 1902

Ladbrokes is a betting and gambling company which operates both online via Ladbrokes.com and through high-street betting shops. This year, parent company GVC Holdings, which also owns the Coral gambling brand, has called for an end to all sports betting advertising during broadcasts of football matches, as well as a ban on shirt sponsorship by gambling companies to help tackle gambling-related harm. The business has been less severely hit than expected by restrictions on fixed-odds gaming machines in betting shops. GVC had said that 1,000 of its branches were under threat of closure following the mandatory reduction of stakes on the machines to £2; it now expects the loss of earnings this year and next to be £225 million, rather than £265 million, as first predicted.

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