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Lancome

Lancôme

Company: L’Oréal Group

Brand Value: US$ 11,452 million

Change since 2018: 18%

Headquarter City: Paris

Category: Personal Care

Year Formed: 1935

Lancôme’s high-end perfumes, skin care and cosmetics are sold globally. The brand has taken French ideas of beauty and elegance to the world, linking femininity with strength, demonstrated through its choice of women with powerful personalities as brand ambassadors. The brand often works with celebrity designers, and its latest collaborative collection is with New York-based Proenza Schouler. The collection boasts bold packaging and features pinks, reds and oranges for lips, and nudes for nails. Growth in China and among baby boomers and millennials has led Lancôme to strong sales growth over the past year, helped by hit products such as Monsieur Big mascara and Teint Idole foundation, and the launch of Advanced Génifique Sensitive skincare. It has also launched custom-made foundation to match an individual’s skin: Le Teint Particulier. The recent “Be mad. Be matte.” campaign celebrates the matte lip trend and promotes Lancôme’s Matte Shake range. The brand is growing its share of online sales and attracting younger consumers with more digital communications, such as videos and online purchase codes.

   

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