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Land Rover

Land Rover

Company: TATA Motors Ltd

Brand value: US$3,357 million

Change since 2018: -30%

Headquarter city: Whitley, Coventry

Category: Cars

Year formed: 1948

Land Rover is a motoring brand specialising in premium 4x4s and luxury sports utility vehicles, the business has faced hardship over the past year, with 2018 bringing the biggest loss in Jaguar Land Rover’s history, due to falling sales of diesel cars as demand rises for hybrid and electric vehicles, and declining strength in the all-important Chinese market. In early 2019, the company announced it was cutting 4,500 jobs, with the majority coming from its 40,000 strong UK workforce. The move came on top of the loss of 1,500 jobs in 2018, and as production of the next-generation Land Rover Defender shifts from the UK to Slovakia, though Range Rover and Land Rover models will be produced in Solihull. A new Astronaut Edition Land Rover will be built to celebrate the brand’s partnership with Virgin Galactic. The model will be available exclusively to Future Astronauts signed up to fly to space with Virgin Galactic. Jaguar Land Rover is a partner of the 2020 Invictus Games.

 

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